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Marketing is a business practice that involves identifying, predicting and meeting customer needs. Advertising is a business practice where a company pays to place its messaging or branding in a particular location..
Marketing
Marketing: Encompasses a broader set of platforms, including everything from social media and content creation to customer service and public relations.
It Includes:-
- Digital Marketing:-:- Digital marketing refers to application of marketing strategies to electronic communication devices, such as computers or smartphones. Digital marketing strategies often leverage search engines, email, websites, blogs and other techniques to reach customers.
- Social Media Marketing:- A subset of digital marketing, social media marketing uses social platforms such as Facebook or Twitter to reach potential clients. This style of marketing allows companies to take advantage of earned media from individuals outside of their organization. An evolving part of social media marketing is influencer marketing, where popular users are compensated for promoting a company’s products or services.
- Global Marketing:- global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time.
- Relationship Market:-Relationship marketing eschews invasive strategies such as commercials or ads and relies on customer happiness instead. Relying on strategies that help retain and satisfy customers, relationship marketing strives to establish a long-time and loyal client base.
Advertising
Advertising is a way of letting potential customers know about a product. The five functions of advertising are informing, influencing, increasing salience, adding value, and other efforts. Companies inform by presenting data about their organizations and products. Advertising establishes a one-way channel of communication, where companies can broadcast non-personal messaging to a general audience. Unlike other types of marketing or even public relations, companies have total control over advertising. When a company pays to place an ad, it has complete control over how the content involved is promoted.
Benefits of Advertising
- Educate customers on the nature of products or services.
- Convince customers that products or services are superior.
- Improve customer perception of brand or culture.
- Exhibit new applications for products or services.
- Attract new customers to purchase products or services.
Teacher
Deepak Sethi
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